PHOTOGRAPHY
olya
A woman smiles from across a white kitchen island while working with a client with a notebook

How to Prepare for a Successful Personal Branding Session

When you book a personal branding session, you should treat these pictures like an investment. These are going to be the pictures you use for everything from your website banners to your regular social media content. A good personal branding session will result in images you will see again and again. They are also going to be the first thing your client sees when they consider working with you. Needless to say, these are important, and you need to go into your session feeling totally ready! That’s why I’m here. As a Baltimore personal branding photographer, I adore working with clients so they can have the best sessions possible. Here are some tips on how to prepare for your Baltimore personal branding session

How to Prepare for Your Baltimore Personal Branding Session

A woman places a candle on a kitchen island while wearing a pink blouse during her Personal Branding Session

Pull Together Your Must-Have Shots

The very first thing you want to do with your personal branding session is decide what these images will be used for. Whether you are launching a new line or just need new profile pics, your intentions are going to inform what your session will look like. From there, start compiling a list of the must-have pictures you want your photographer to take. If you need help, you can always chat with your photographer and see what they recommend.  

Prep Your Outfits

Next, it’s time to start gathering your outfits. How many you can use throughout your session will be up to your photographer. For my sessions, my clients will bring 3-5 so they can have a bit of variety throughout! When you are choosing your outfits, neutral colors are always best. You can also choose colors that will match your brand–just no neons. Choose clothing that shows off your personality as well as your profession. It’s always wise to include at least one option you would wear to meet your clients. 

Details of a woman holding a pen while working on her laptop at a white desk during her Personal Branding Session

Professional Hair and Makeup

Splurging on professional hair and makeup is always a fantastic idea for your personal branding session. This way, you can have camera-ready makeup that might differ from your everyday look. If you do choose to get professional makeup, be sure to prep your skin ahead of time and use a high-quality moisturizer so you can glow. And if you need some recommendations for professional artists, let your photographer know. Chances are, they have some great ones they have worked with in the past. 

Choose Locations

Next, it’s time to choose your personal branding session location. Some of the best options include local creative studios, small businesses, urban downtowns, quiet parks, or your own office. If you do decide to plan it in your home office, be sure to clean, organize, and style it ahead of time. Some people even work with a stylist to get their space picture-perfect! And if you don’t feel like going through all that work but still want a professional space, you can always rent one. AirBnBs are an affordable way to fake your own dream office. 

A woman holds her phone while standing over her laptop on a white desk in a pink blouse and black skirt during her Personal Branding Session

Plan Your Props

Your props have the potential to take awkward and stiff poses into natural action shots. They can take care of the age-old issue of figuring out what to do with your hands during a personal branding session. So, what props should you use? Typically, anything that makes your job a reality works well. Are you a baker who can whip together a gorgeous cake? A mixing bowl and a whisk work well. What about a real estate agent who knows how to help your clients find their future forever homes? Grab your iPad or your phone and take an action shot! Make sure you consider these when you create your must-have shots list! 

A woman sits at a table smiling in a pink blouse reading a booklet and laptop during a Personal Branding Session

I Hope You Are Now Feeling Much More Prepared For Your Personal Branding Session

With these tips, you can go into your personal branding session feeling ready! If you still need some help, just let me know. As a Baltimore personal branding photographer, I adore working with clients so they can have pics they absolutely adore. I would love to schedule a Zoom consultation and chat more about potential sessions so you can decide if I’m the right person to help you grow your brand. If you would like to learn more, send me a message today so we can set it up!