Your personal brand photos are a pretty big deal. These let potential clients get a behind-the-scenes look at your work so they know what to expect when you team up together. And just like with dating app photos, you want to keep these pictures current so you can continue to attract your ideal people. If you need help figuring out how often you should update your personal brand photos, I have you covered. As a Maryland personal branding photographer, I adore working with clients so they always have pictures they love. Here’s how I help them decide when it’s time to refresh them.
What Are The Most Common Options When Choosing When to Update Personal Brand Photos
There are a few options you have when it comes to how often you need to switch it up. While some people choose to update personal brand photos with each passing season, others decide to do a new session each time there’s a new shakeup. The most common recommendation is to update your brand photos at least once every two years. That way, your clients always know what to expect.
So, which option is right for you? Here are a few hints.
Things to Consider When Choosing When to Update Your Personal Brand Photos
Website Updates
Your website is one of the most important parts of your brand. When it faces new updates, it can be nice to schedule new brand photos to go along with it. That way, you aren’t dealing with clashing colors or mismatched styles.
New Products
If you are someone who sells products, the introduction of new goods should also usher in an update to brand photos. That way, you can continuously keep your clients up-to-date on what you are offering.
Content Creation
When you start pushing new content (and tbh, that should be a lot of the time), you need visuals to go with it. If you feel like you are recycling a lot of the same old pics, it’s time to schedule a session so you have new photos to attach.
New Target Audience
Your brand photos should always focus on drawing in your ideal client base. So, when you change your target audience, it’s also time to change your pictures so you can continue to have your perfect people.
Substantial Change in Appearance
If you are the type of person who always loves doing something new with their look, be sure to keep your pics updated. Have pictures that always reflect your personal style so your clients know what to expect whenever you meet.
Team Growth
A lot of times, the people behind a personal brand are a small yet devoted group. Make sure your clients know who they are! When your team changes, it’s time for your pictures to change as well.
Ramping Up Marketing
Are you getting ready to roll out a new line? Or maybe you’re tired of not reaching enough people and want to do something different. Then, schedule some pictures so you have plenty to use as you increase your marketing campaign. That way, you have tons to choose from, whether you want new ads or need to increase your social media presence.
I Hope This Helps You Better Prepare To Update Personal Brand Photos
Your personal brand is likely always changing and evolving. Make sure your pictures do, too! With these tips, you can always have photos that feel fresh and up-to-date. And if you need the right person to help you update your personal brand photos, just let me know! I love working with clients all around the DC and Baltimore area so they can have gorgeous pics. Want to learn more about working together? Send me a message so I can tell you all about it!
