When you are growing your personal brand, one of the best investments you can make is booking a photo session. It might seem intimidating at first. But this is how you are going to draw in your ideal clients while showing the world you mean business. The fact is that most people are extremely visual, and putting a face with your brand is going to give everything a feeling of authenticity. As a personal branding photographer in Maryland, I spend a lot of time coaching people through these sessions. If you are considering growing your business, I would love to tell you why you should invest in personal branding photos.
Why You Should Invest in Personal Branding Photos
Establish Your Brand
I know we’ve spent years saying not to judge a book by its cover, but when clients search for personal brands to partner with, they are taking all the visual cues into consideration. Your branding photos will tell people your style, show off your personality, and give them a look into what sets you apart. These photos are going to tell people exactly what they can expect from your brand!
Show Your Authentic Self
I love encouraging my clients to be themselves throughout these sessions. Your personal brand is exactly that: personal. No one else can do it quite like you! Throughout your session, you can show off your process, including the things that make your work happen. This can include everything from tools of the trade to your favorite mug. You get to have fun and show your clients why they should want to work with you!
Create a Professional Persona
One of the biggest things your personal branding photos will do is give the appearance of professionalism. You are using these pictures to tell the story of your brand, including what you do on a day-to-day basis. With professional branding pictures, your client can look at the image and immediately know you are serious about what you do!
Set Yourself Apart From the Competition
Your personal branding photos are going to tell your ideal client why they should use you. Maybe you are someone who brings a pop of fun to everything you do, making the process a lot more pleasant. Or maybe you spend a lot of your time studying all there is to know about your field so you can always be the best. Good personal branding pictures should tell your client why you are worthy of their attention.
Never-Ending Content
Lastly, your branding photos are going to get used a lot. Not only will you use them for things like your website and your headshot, but you can also put them in your newsletters, social media advertisements, mailers, and more. Many of my clients will book a session and schedule posts so they can constantly schedule posts through their Instagram or Facebook. By booking a session, you’ll have tons of gorgeous photos you can use whenever you need them!
I Hope This Gives Your More Understanding Of Why To Invest In Personal Branding Photos
When you invest in personal branding photos, you are going to have a fabulous way to attract your ideal clients and generate the content you need so you can take your business to the next level. If you think you might be ready to schedule your session, send me a message. I would love to chat so you can decide if I’m the photographer to help you grow your brand!
